Test early-stage Product Ideas and Messaging with Virtual AI-Powered Customer Models
Animated Personas are synthetic models of human interests and values created by PersonaPanels. They are representative of individuals and population segments but are not tied to any specific individual, so there are no issues with personal data privacy.
Animated Personas are a disruptive force to traditional customer segmentation models. Once an Animated Persona is created and fine-tuned with a core of personal interests, they are exposed to thousands of pieces of new content every day, allowing them to evolve their interests in a way that mimics a real person.
Animated Personas not only mirror the purchase patterns and expressed desires of your targeted respondent groups but that their responses are always relevant, reflecting current trends and changing customer preferences.