Concept Test (Sequential Monadic)
Understand what your target audience thinks of all your concepts, no matter where you are in the creative process.
When you have a few concepts on the go and need to know which one is working best – and to do so quickly, this is the method for you. The Concept Test (Sequential Monadic) allows you to test all your concepts (in a variety of formats and levels of finishes) and enables agility in your creative process. In this method, respondents will evaluate all concepts, one at a time in rotated order, and indicate their preferred concept at the end.
An AI-powered virtual interviewer enables Methodify customers to conduct qualitative research at scale.
Bring your data to life by capturing and analyzing video responses using Voxpopme's powerful platform.