The Methodify Blog

Showing 19 posts for: Trends & Insights

Getting Consumer Research Wrong

April 17, 2018

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite

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Methodify - Marketing Research you need, the way you need it
Methodify - Marketing Research you need, the way you need it
Why MethodifyBusiness-makers need feedback quicker. Take control of your research process.Business-makers need feedback quicker. Take control of your research process.
How it WorksMethodify automates the process of gathering and sharing consumer research dataMethodify automates the process of gathering and sharing consumer research data
SolutionsPay as you go or a license subscription. Choose a plan that works best for you.Pay as you go or a license subscription. Choose a plan that works best for you.
PartnersMethodify features a robust network of research technology partnersMethodify features a robust network of research technology partners
CRISCRIS uses AI and machine learning to conduct one-to-one chat based interviewsCRIS uses AI and machine learning to conduct one-to-one chat based interviews
Virtual PanelsAnimated Personas powered by Tanjo are the secret weapon in any marketer’s arsenalAnimated Personas powered by Tanjo are the secret weapon in any marketer’s arsenal
VoxpopmeConnect with consumers through the collection and analysis of real-time video feedbackConnect with consumers through the collection and analysis of real-time video feedback
John StHow an Advertising Agency Improved Their Creative Decision-MakingHow an Advertising Agency Improved Their Creative Decision-Making
Harvey’sUnderstanding Guest Preference and InsightsUnderstanding Guest Preference and Insights
BMOEnhancing marketing decision-making with automated research.Enhancing marketing decision-making with automated research.
RBCRBC adapts its creative process from 4 weeks to 48 hours.RBC adapts its creative process from 4 weeks to 48 hours.
AB InBev: LabattWhy every marketer should be rushing to test their digital adsWhy every marketer should be rushing to test their digital ads
J.P. Wiser’sJ.P. Wiser’s Asks Consumers How Best to Raise a Glass in ToastJ.P. Wiser’s Asks Consumers How Best to Raise a Glass in Toast
THE MVEyeSurveying consumers from 5 different European countries.Surveying consumers from 5 different European countries.
Government of CanadaGaining Insights on Sensitive Topics Using AIGaining Insights on Sensitive Topics Using AI
CRIS Latin AmericaUsing AI to Tap into Emotional Drivers of Healthcare ProvidersUsing AI to Tap into Emotional Drivers of Healthcare Providers

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