The Methodify Blog

Showing 19 posts for: Trends & Insights

Getting Consumer Research Wrong

April 17, 2018

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite

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Methodify - Marketing Research you need, the way you need it
Methodify - Marketing Research you need, the way you need it
Why MethodifyBusiness-makers need feedback quicker. Take control of your research process.Business-makers need feedback quicker. Take control of your research process.
How it WorksMethodify automates the process of gathering and sharing consumer research dataMethodify automates the process of gathering and sharing consumer research data
SolutionsPay as you go or a license subscription. Choose a plan that works best for you.Pay as you go or a license subscription. Choose a plan that works best for you.
PartnersMethodify features a robust network of research technology partnersMethodify features a robust network of research technology partners
CRISCRIS uses AI and machine learning to conduct one-to-one chat based interviewsCRIS uses AI and machine learning to conduct one-to-one chat based interviews
PersonaPanelsAnimated Personas are the secret weapon in any marketer’s arsenalAnimated Personas are the secret weapon in any marketer’s arsenal
VoxpopmeConnect with consumers through the collection and analysis of real-time video feedbackConnect with consumers through the collection and analysis of real-time video feedback
BMOEnhancing marketing decision-making with automated research.Enhancing marketing decision-making with automated research.
BMO Harris BankInnovating the marketing research process within BMO Harris Bank.Innovating the marketing research process within BMO Harris Bank.
RBCRBC adapts its creative process from 4 weeks to 48 hours.RBC adapts its creative process from 4 weeks to 48 hours.
AB InBev: LabattWhy every marketer should be rushing to test their digital adsWhy every marketer should be rushing to test their digital ads
J.P. Wiser’sJ.P. Wiser’s Asks Consumers How Best to Raise a Glass in ToastJ.P. Wiser’s Asks Consumers How Best to Raise a Glass in Toast
CRISImproving Qualitative Research with Artifical Intelligence and chatbots.Improving Qualitative Research with Artifical Intelligence and chatbots.
Government of CanadaGaining Insights on Sensitive Topics Using AIGaining Insights on Sensitive Topics Using AI

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