By using CRIS, Fine Research was able to conduct qualitative interviews with over 80 doctors in just 5 days. The speed and scale of the tool allowed them to reach their project goals, but there were additional unexpected benefits. The interviews with CRIS unveiled important emotional dimensions. For instance, Brazilian doctors were having a difficult time calming the anxieties of their patients surrounding the pandemic, an insight that would have been difficult to derive from a purely quantitative survey. Additionally, the specific kinds of fears physicians were experiencing became apparent and these insights are extremely valuable in supporting healthcare professionals.
The participant experience was also extremely positive, with 71% of the doctors rating their experience with CRIS “Very Good” or “Excellent”.
Results from the qualitative phase with CRIS informed the quantitative survey which included over 10,000 healthcare providers across Latin America. This study was a pro bono initiative spearheaded by Fine Research in association with Dynamed, ESOMAR Foundation, and Save the Children.