We took BMO through our onboarding process, which began with BMO conducting an internal audit to uncover what research their teams use, how often, and at what points teams wished they had more data to support their decisions.
From there, BMO worked with Methodify to determine the key opportunities for automated research and standard approaches (aligned to specific stages of the campaign development process). These turn-key repeatable methods were implemented on the Methodify platform for use at those critical points in the campaign development process.
Preparing these research tests in isolation wasn’t going to fully solve the problem. We also partnered closely with BMO to put together comprehensive training that was delivered across marketing, to ensure everyone was aware of and understood the tools available to them.