With new advancements announced almost daily, we sat down with market researchers in our mTV studios at IIeX NA 2019 to hear their perspectives on the future of ResearchTech. According to Methodify’s Chief Innovation Officer,

RBC came to Methodify with a goal: make the customer the most important voice in the boardroom. RBC uses survey and database metrics to ensure businesses and functional units are provided with timely, actionable, high

RBC has been a valued, trusted Methodify client partner for nearly 20 years. We’ve worked closely with the RBC team to delve deeply into their business for a thorough understanding their key objectives. We’ve worked

Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately. Research methods and research technology is

New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better

For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own

From Budweiser, Pringles, to Pepsi and everything in between; watching the Super Bowl ads have become an event of its own. This year’s game didn’t quite inspire excitement on the field, so the brands that