Methodify accelerates US growth with two senior hires

Methodify Strategic Planning with Kwami Lewis and Brett Cohen

Kwami Lewis and Brett Cohen to drive strategic planning and new business

TORONTO, January 16, 2020 – Delvinia today announced two significant new hires that will be key to the next phase of growth for the company’s automated research platform Methodify. Kwami Lewis (pictured left) has been appointed Managing Director, US Division and Brett Cohen (pictured right) has been named Director of Sales, US Division.

As Managing Director, Lewis will be responsible for overseeing Methodify’s American resources and establishing strategic growth targets. He will lead new business opportunities and educating prospective and new clients on the platform. He brings more than 18 years of expertise in consumer research, brand marketing, analytical insights and strategic brand planning to this new role.

Meanwhile, Cohen’s extensive sales experience – in areas including sample automation, digital media, out-of-home advertising and multi-sensory print solutions – will be invaluable in his new role as Director of Sales. Cohen will work alongside Lewis in the sourcing and acquisition of new US-based clients who will benefit from Methodify’s test-and-learn approach to market research.

“As Methodify continues to make impressive inroads in the US market, these two new additions will be instrumental in championing our vision to change the way companies make business decisions,” said Methodify President Raj Manocha. “Their expertise and drive will undoubtedly enable us to uncover new, strategic opportunities and allow us to provide rich consumer insights quicker and more efficiently.”

The new sales hires at Methodify come on the heels of Delvinia acquiring Conversational Research Insight System (CRIS), which uses artificial intelligence and machine learning to quickly conduct one-to-one text-based interviews at scale. The acquisition, which was completed on January 1, 2020, brought over CRIS co-founders Laura Craig and Luis Carreiro, who assumed new roles within Delvinia’s Client Success team. This was rounded out with the addition of former Coca-Cola Shopper Insights lead Melissa Hugh as Vice President, Client Success.

In addition, Methodify and Delvinia continue to expand their talent pipeline by actively hiring new developers and designers. Those interested in joining the growing team can submit their resume via delvinia.com/careers/.

About Methodify

Methodify by Delvinia is a research platform that connects brands to consumers to gain actionable consumer insights in hours. With a full range of industry-proven research methods, Methodify enables marketers and researchers to automate their research process and gain consumer insights within hours. For more, visit methodify.it.

About Delvinia

Delvinia is a research tech and consumer data collection company that is transforming how data is collected and used to underpin business decision-making at every level. The company has spawned a successful portfolio of products and services, including the research automation platform Methodify.it, the online consumer panels AskingCanadians and AskingAmericans, and CRIS, which automates qualitative research. For more information on Delvinia’s suite of products and services, visit delvinia.com.

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For More Information:

Ana Tackett
spPR Inc.
T: (480) 859-0899
E: anatackett@sppublicrelations.com